InteliWISE Video Avatars surveying in Millward Brown’s research on the Oscars
Millward Brown conducted a study through the innovative use of InteliWISE Video Avatars. According to this research “Avatar” is favored by the public to win the Academy Awards’ most coveted honor, Best Picture.
The new research approach is part of ongoing efforts to improve respondent engagement. In the study, 9 out of 10 respondents indicated that they enjoyed their avatar-enhanced survey experience. According to Jake Kolb, Vice President of Innovations at Millward Brown,
Having more engaging dialogues with consumers is fundamental to gaining quality insights, and that principle drives our research innovation.