The PBI survey Read about how the usage of the InteliWISE Agent improved the overall research experience and helped to survey respondents more effectively
What is a Virtual Survey Agent?
It is a leading, innovative solution in the field of online surveying, a virtual employee – armed with intelligent software, video, and speech synthesis. It can prompt clients during the research process (i.e. filling out forms) and answer questions like ‘How-do-I?’.
The Agent is used by the PBI Research Organization to verify the impact of avatar usage on research performance.
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How it works:
- A Video Agent is used in the online research process by being integrated with traditional survey forms;
- With interactive video that mimics the real researcher, Agent greets respondents and focuses their attention on research;
- Agent accompanies a user throughout the whole research process or pops up contextually when the respondent is unsure about what to do next;
- Agent encourages the user to continue when he stops filling in the form;
- Agent supports the user’s engagements in the research process;
- Agent focuses user’s attention on the given task.
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Agents are skilled surveyors because they:
- Understand customers’ questions written in their own words, even with misspellings and grammar errors;
- Provide the right responses, backed by multimedia and voice – proven +80% correct answers , often approaching 96% positive response rates;
- Greet customers through interactive video; they capture attention;
- Fill out questionnaires, prompting "yes, but how do I" or "I forgot my customer ID information" type of questions;
- Deliver full reporting on user’s behavior to the web owner;
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Results
The A/B test, which compares the traditional survey’s performance to the Video Agent’s survey, shows:
- Surveys run by Virtual Surveyor have a higher redemption rate than the classical form (without Avatar);
- Less clutter;
- Virtual Survey leverages research experience by making a survey more "live and real" by video interaction;
- The presentation of important data collection from customers more effectively;
INTERESTED IN seeing how our Agents can run your online research?
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